Advertising Management : Concepts, Theories, Research and Trends

Name: Advertising Management
Brand: Springer Verlag, Singapore
SKU: 9789819986590
Price: 16200 KES
Availability: OutOfStock
ISBN: 9789819986590

by Aradhana Kumari Singh , Manukonda Rabindranath

Book Details

Format Paperback / softback

ISBN-10 9819986591

ISBN-13 9789819986590

Publisher Springer Verlag, Singapore

Imprint Springer Verlag, Singapore

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 14th, 2025

Print length 267 Pages

Product Classification: Communication studies Media studies Media studies Political structure & processes Political structure and processes Central / national / federal government policies Central government policies Sales & marketing Sales and marketing

KSh 16,200.00

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This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.

Get Advertising Management by Aradhana Kumari Singh, Manukonda Rabindranath at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Verlag, Singapore and it has 267 pages.