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Advertising Management in a Digital Environment

By: USA) Kelley Larry D. (University of Houston (Author) , USA) Bartel Sheehan Kim (University of Oregon (Author)

2 in stock

Ksh 11,750.00

Format: Paperback or Softback

ISBN-13: 9780367620745

Publisher: Taylor & Francis Ltd

Publication Date: Jul 22nd, 2021

Weight: 380 grams

Dimension: 17.50 x 24.60 x 2.70 cms

Category: ECONOMICS

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This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.

Get Advertising Management in a Digital Environment by Larry D. (University of Houston, USA) Kelley at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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