Advertising Media Planning : A Brand Management Approach
3 New edition
Book Details
Format
Hardback or Cased Book
ISBN-13
9780765626356
Edition
3 New edition
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 4th, 2011
Print length
304 Pages
Weight
544 grams
Product Classification:
Advertising
Ksh 0.00
Not available
Delivery Location
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Secure
Quality
Fast
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
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