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Advertising, Promotion, and New Media

By: Marla R. Stafford (Author) , Ronald J. Faber (Author)

Manufacture on Demand

Ksh 14,400.00

Format: Paperback or Softback

ISBN-13: 9780765613165

Publisher: Taylor & Francis Ltd

Publication Date: Oct 31st, 2004

Dimension: 22.90 x 15.20 x 54.40 cms

Category: Advertising

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This volume provides an overview of the newest media technologies and how they can be used in marketing communications. It offers insights on the use of techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as Internet advertising formats such as bANNer ads and pop-ups

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