Advertising, Promotion, and other aspects of Integrated Marketing Communications
Book Details
Format
Paperback / Softback
ISBN-10
0357983971
ISBN-13
9780357983973
Publisher
Cengage Learning, Inc
Imprint
South-Western College Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 9th, 2024
Print length
720 Pages
Weight
1,519 grams
Dimensions
2.70 x 21.50 x 27.40 cms
Product Classification:
Advertising
Ksh 16,400.00
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Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling. Explore exciting emerging topics like apps, social media, online practices and viral communications. Updates include essential information on environmental, regulatory and ethical issues as well as the impact of AI on IMC and brand generation. Learn about environmental marketing, social media advertising, direct marketing, AI in public relations and the keys to successful selling. Expand your knowledge and skills in marketing communications with this comprehensive and up-to-date text.
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