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Advertising the American Dream

By: Roland Marchand (Author)

Extended Catalogue

Ksh 7,150.00

Format: Paperback or Softback

ISBN-13: 9780520058859

Publisher: University of California Press

Publication Date: Sep 16th, 1985

Weight: 892 grams

Dimension: 17.90 x 25.40 x 2.90 cms

Category: Advertising

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Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

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