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Advertising the American Dream : Making Way for Modernity, 1920-1940

By: (Author) Roland Marchand

Werezi Extended Catalogue
Delivery in 28 days

Ksh 6,300.00

Format: Paperback / Softback

ISBN-10: 0520058852

ISBN-13: 9780520058859

Publisher: University of California Press

Imprint: University of California Press

Country of Manufacture: US

Country of Publication: GB

Publication Date: Sep 16th, 1985

Print length: 472 Pages

Weight: 892 grams

Dimensions (height x width x thickness): 17.90 x 25.40 x 2.90 cms

Product Classification: Advertising

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Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

Get Advertising the American Dream by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by University of California Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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