Advertising the American Dream : Making Way for Modernity, 1920-1940
Book Details
Format
Paperback / Softback
ISBN-10
0520058852
ISBN-13
9780520058859
Publisher
University of California Press
Imprint
University of California Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 16th, 1985
Print length
472 Pages
Weight
892 grams
Dimensions
17.90 x 25.40 x 2.90 cms
Product Classification:
Advertising
Ksh 6,300.00
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Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."
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