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Advertising the Black Stuff in Ireland 1959-1999

By: Patricia Medcalf (Author)

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Format: Paperback or Softback

ISBN-13: 9781789973457

Publisher: Peter Lang International Academic Publishers

Publication Date: Jan 28th, 2020

Weight: 360 grams

Dimension: 15.30 x 23.10 x 2.00 cms

Category: General & world history

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Analyses the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinness's advertising has influenced Irish culture and society.

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