Advertising to Children in China
Book Details
Format
Hardback or Cased Book
ISBN-10
9629961423
ISBN-13
9789629961428
Publisher
The Chinese University Press
Imprint
The Chinese University Press
Country of Manufacture
HK
Country of Publication
GB
Publication Date
Jan 31st, 2004
Print length
224 Pages
Weight
500 grams
Dimensions
23.50 x 16.20 x 1.70 cms
Product Classification:
Media studiesAge groups: childrenAdvertisingAdvertising industry
Ksh 6,700.00
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China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
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