Advertising to Children in China
Book Details
Format
Paperback / Softback
ISBN-10
9629961792
ISBN-13
9789629961794
Publisher
The Chinese University Press
Imprint
The Chinese University Press
Country of Manufacture
HK
Country of Publication
GB
Publication Date
Jan 31st, 2004
Print length
220 Pages
Weight
327 grams
Dimensions
22.90 x 15.30 x 1.10 cms
Product Classification:
Media studiesAge groups: childrenAdvertisingAdvertising industry
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About children and advertising in China, the country with the largest children population in the world. This book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups.
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