Advertising to Children on TV : Content, Impact, and Regulation
Book Details
Format
Paperback / Softback
ISBN-10
080585830X
ISBN-13
9780805858303
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 15th, 2005
Print length
224 Pages
Weight
308 grams
Dimensions
22.80 x 15.30 x 0.80 cms
Product Classification:
Media studiesAge groups: children
Ksh 9,750.00
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The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
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