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Advertising Tower

By: William O. Gardner (Author)

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Ksh 7,950.00

Format: Hardback or Cased Book

ISBN-13: 9780674021297

Publisher: Harvard University Press

Publication Date: Mar 1st, 2006

Category: Literary studies: from c 1900 -

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This book examines responses of Japanese authors to the aesthetic transformation of Tokyo influenced by the activities of Japanese advertisers in the early 20th century. Gardner shows how modernist works offer new constructions of subjectivity amid the social and technological changes that provided the ground for the appearance of "mass media."

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