Advertising Tower : Japanese Modernism and Modernity in the 1920s
Book Details
Format
Hardback
Book Series
Harvard East Asian Monographs
ISBN-10
0674021290
ISBN-13
9780674021297
Publisher
Harvard University Press
Imprint
Harvard University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 1st, 2006
Print length
349 Pages
Weight
658 grams
Dimensions
23.50 x 15.60 x 3.20 cms
Product Classification:
Literary studies: from c 1900 -
KSh 6,450.00
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This book examines responses of Japanese authors to the aesthetic transformation of Tokyo influenced by the activities of Japanese advertisers in the early 20th century. Gardner shows how modernist works offer new constructions of subjectivity amid the social and technological changes that provided the ground for the appearance of “mass media.”
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