Advertising Worldwide : Advertising Conditions in Selected Countries
Softcover reprint of the original 1st ed. 2001
Book Details
Format
Paperback / Softback
ISBN-10
3642632068
ISBN-13
9783642632068
Edition
Softcover reprint of the original 1st ed. 2001
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Oct 21st, 2012
Print length
294 Pages
Product Classification:
Management & management techniquesSales & marketing
Ksh 8,100.00
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Quality
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Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices?
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
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