Advice That Sticks : How to give financial advice that people will follow
by
Moira Somers
Book Details
Format
Hardback or Cased Book
ISBN-10
1788602382
ISBN-13
9781788602389
Publisher
Practical Inspiration Publishing
Imprint
Practical Inspiration Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 12th, 2020
Print length
224 Pages
Weight
400 grams
Dimensions
21.60 x 14.00 x 1.60 cms
Product Classification:
Occupational & industrial psychologyFinancial services industry
Ksh 5,400.00
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What makes it so hard for people to do the right things with their money? Why do they frequently ignore sound financial advice? Grounded in the psychology of money and the science of non-adherence, this book equips financial professionals to deliver their advice more effectively.
The advice is sound; the client seems eager; and then… nothing happens! Too often, this is the experience that financial professionals encounter in their daily work. When good recommendations go unimplemented, clients’ well-being is compromised, opportunities are lost, and the professional relationship grows strained.
Advice that Sticks takes aim at the problem of financial non-adherence. Written by a neuropsychologist and financial change expert, this book examines the five main factors that determine whether a client will follow through with financial advice. Individual client psychology plays a role in non-adherence; so, too, do sociocultural and environmental factors, general advice characteristics, and specific challenges pertaining to the emotionally loaded domain of money. Perhaps most surprising, however, is the extent to which advice-givers themselves can foil implementation. A great deal of non-adherence is due to preventable mistakes made by financial professionals and their teams.
The author integrates her extensive clinical and consulting experience with research findings from the fields of positive psychology, behavioural economics, neuroscience, and medicine. What emerges is a thoughtful, funny, but above all practical guide for anyone who makes a living providing financial advice. It will become an indispensable handbook for people working with clients across the wealth spectrum.
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