Aerospace Marketing Management : A Handbook for the Entire Value Chain
2014 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Management for Professionals
ISBN-10
331901353X
ISBN-13
9783319013534
Edition
2014 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Nov 25th, 2013
Print length
590 Pages
Weight
1,026 grams
Dimensions
24.20 x 16.10 x 3.80 cms
Ksh 11,700.00
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This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector.
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
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