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Affect, Emotion, and Rhetorical Persuasion in Mass Communication

By: Canada) Zhang Lei (National Research Council (Author) , Carlton Clark (Author)

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Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9780815374398

Publisher: Taylor & Francis Inc

Publication Date: Oct 8th, 2018

Weight: 384 grams

Dimension: 15.20 x 22.70 x 2.00 cms

Category: Communication studies

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This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.

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