Agenda Setting : Readings on Media, Public Opinion, and Policymaking

Name: Agenda Setting
Brand: Taylor & Francis Inc
SKU: 9780805808414
Price: 10950 KES
Availability: OutOfStock
ISBN: 9780805808414

Book Details

Format Paperback / softback

Book Series Routledge Communication Series

ISBN-10 0805808418

ISBN-13 9780805808414

Publisher Taylor & Francis Inc

Imprint Routledge

Country of Manufacture US

Country of Publication GB

Publication Date Jun 1st, 1991

Print length 320 Pages

Weight 486 grams

Dimensions 23.50 x 15.60 x 1.70 cms

Product Classification: Media studies Media studies Central / national / federal government policies Central government policies Public opinion & polls Public opinion and polls

KSh 10,950.00

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The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw''s seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

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