Agenda Setting : Readings on Media, Public Opinion, and Policymaking

Name: Agenda Setting
Brand: Taylor & Francis Ltd
SKU: 9781138175990
Price: 32850 KES
Availability: OutOfStock
ISBN: 9781138175990

Book Details

Format Hardback

Book Series Routledge Communication Series

ISBN-10 1138175994

ISBN-13 9781138175990

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 14th, 2016

Print length 320 Pages

Weight 589 grams

Product Classification: Communication studies Media studies Media studies

KSh 32,850.00

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The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw''s seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

Get Agenda Setting by David Protess at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 320 pages.