AI-Based Data Analytics : Applications for Business Management
Book Details
Format
Paperback / Softback
ISBN-10
1032614072
ISBN-13
9781032614076
Publisher
Taylor & Francis Ltd
Imprint
Auerbach
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 29th, 2025
Print length
244 Pages
Weight
453 grams
Product Classification:
Sales & marketingData capture & analysisArtificial intelligence
Ksh 9,550.00
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This book explores the concept and applications of AI-based analytics related to marketing and business. It also discusses future research directions in this domain. It covers both aspects of artificial intelligence-based marketing and business that are helpful for business management to succeed in the marketplace by creating value.
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