AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots
Softcover Reprint of the Original 1st 2019 ed.
Book Details
Format
Paperback / Softback
ISBN-10
303007904X
ISBN-13
9783030079048
Edition
Softcover Reprint of the Original 1st 2019 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 12th, 2019
Print length
271 Pages
Weight
442 grams
Dimensions
23.30 x 15.70 x 2.00 cms
Ksh 8,100.00
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AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
- how customer and market potential can be automatically identified and profiled;
- how media planning can be intelligently automated and optimized with AI and Big Data;
- how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
- how you can optimize Customer Journeys based on Algorithmics and AI; and
- how to conduct market research in more efficient and smarter way.
Get AI in Marketing, Sales and Service by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Nature Switzerland AG and it has pages.
