AI Strategy for Sales Teams : Integrating AI into Human-Centred Selling

Leverage AI and new technologies to build trust with your customers and guide them through their complex buying journeys in this increasingly digital era.

<p><b>How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?</b><br><br><br><b><i>AI Strategy for Sales Teams</i></b> by <b>Andy Hough</b>,<b> Richard Vincent</b> and <b>Richard Brooks</b> is a practical guide for mid-career sales professionals, managers and consultants who want to strengthen credibility, apply proven frameworks and optimize selling strategies in an AI-driven marketplace. Focused on career impact and organizational performance, it shows how to develop and implement AI-enabled principles while staying true to the fundamentals of why people buy.<br><br><br>Drawing on real-world examples from technology companies, professional services firms and global enterprises, this book equips you to:<br>- Apply AI tools to prepare insightful questions and optimize prospecting<br>- Develop data-driven insights that enhance, not replace, human intuition<br>- Implement ethical negotiation strategies supported by AI at scale<br>- Build credibility through personalized, customer-centred engagement<br>- Apply frameworks that integrate technology with consultative selling models<br><br><br>With detailed chapters and actionable tools, <b><i>AI Strategy for Sales Teams</i></b> helps you harness AI innovations to elevate performance, strengthen customer relationships and advance your career in an evolving sales environment.<br><br><br><b><i>Themes include: </i></b><i>sales strategy, AI innovation, consultative selling, ethical negotiation, customer engagement, data-driven insights</i></p>