Aiming Big with Small Cars : Emergence of a Lead Market in India
Book Details
Format
Hardback or Cased Book
Book Series
India Studies in Business and Economics
ISBN-10
331902065X
ISBN-13
9783319020655
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Nov 12th, 2013
Print length
229 Pages
Weight
514 grams
Dimensions
24.40 x 16.50 x 2.10 cms
Ksh 16,200.00
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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.
This book focuses on the small car segment of India''s automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
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