Air Wars : Television Advertising and Social Media in Election Campaigns, 1952-2016
7 Revised edition
Book Details
Format
Paperback / Softback
ISBN-10
1506329837
ISBN-13
9781506329833
Edition
7 Revised edition
Publisher
SAGE Publications Inc
Imprint
CQ Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 22nd, 2017
Print length
192 Pages
Weight
268 grams
Dimensions
19.90 x 23.20 x 1.80 cms
Ksh 12,050.00
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Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.
Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns—including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump—West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.
This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates’ use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments.
This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates’ use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments.
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