Werezi Books
Cart 0
Air Wars
Click to zoom

Share this book

Air Wars : Television Advertising and Social Media in Election Campaigns, 1952-2016

7 Revised edition

by Darrell M. West

Book Details

Format Paperback / Softback
ISBN-10 1506329837
ISBN-13 9781506329833
Edition 7 Revised edition
Publisher SAGE Publications Inc
Imprint CQ Press
Country of Manufacture US
Country of Publication GB
Publication Date May 22nd, 2017
Print length 192 Pages
Weight 268 grams
Dimensions 19.90 x 23.20 x 1.80 cms
Product Classification: Communication studies Advertising & society Elections & referenda Political campaigning & advertising
Manufactured on Demand Delivery in 29 days

Delivery Location

Delivery fee: Select location

Delivery in 29 days

Secure
Quality
Fast
Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.
Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns—including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump—West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates’ use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments.

Get Air Wars by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages.

Mind, Body, & Spirit

The Mamba Mentality

The Mamba Mentality

Price

Ksh 10,800.00

Shopping Cart

Africa largest book store

Sub Total:
Ebooks

Digital Library
Coming Soon

Our digital collection is currently being curated to ensure the best possible reading experience on Werezi. We'll be launching our Ebooks platform shortly.