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Airline Marketing and Management

By: Stephen Shaw (Author)

Extended Catalogue

Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9781409401476

Publisher: Taylor & Francis Ltd

Publication Date: Jul 7th, 2011

Weight: 858 grams

Dimension: 23.90 x 16.00 x 3.10 cms

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Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u

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