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Airlines: Managing to Make Money

By: Stephen Holloway (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780754615583

Publisher: Taylor & Francis Ltd

Publication Date: Oct 28th, 2001

Weight: 1002 grams

Dimension: 24.00 x 15.70 x 3.60 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Drawing on recent developments in the services management, strategic management and brand management literature, this stimulating and well-illustrated book presents critical new approaches to developing customer-centred airline strategies. Designed for a wide audience of aviation management students and professionals.

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