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Airlines: Managing to Make Money

By: Stephen Holloway (Author)

Manufacture on Demand

Ksh 11,750.00

Format: Paperback or Softback

ISBN-13: 9781138381087

Publisher: Taylor & Francis Ltd

Publication Date: Aug 23rd, 2018

Dimension: 23.40 x 15.60 x 84.00 cms

Category: ENVIRONMENTAL SCIENCE, ENGINEERING & TECHNOLOGY

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Drawing on recent developments in the services management, strategic management and brand management literature, this stimulating and well-illustrated book presents critical new approaches to developing customer-centred airline strategies. Designed for a wide audience of aviation management students and professionals.

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