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Alcohol Advertising and Young People's Drinking

By: B. Gunter (Author) , A. Hansen (Author) , M. Touri (Author)

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Ksh 13,200.00

Format: Paperback or Softback

ISBN-13: 9781349314959

Publisher: Palgrave Macmillan

Publication Date: Jan 1st, 2010

Dimension: 22.90 x 15.20 x 37.40 cms

Category: SOCIETY & CULTURE: GENERAL

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Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.

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