Alfred Wertheimer : Elvis and the Birth of Rock and Roll

“Elvis who?” was photographer Alfred Wertheimer’s response when, in early 1956, RCA Victor asked him to photograph an up-and-coming crooner from Memphis. Little did Wertheimer know that this would be the job of his life: just 21 years old, Elvis Presley was—as we now know—about to become a legend.

A fly on the wall in Presley''s presence, Wertheimer took nearly 3,000 photographs of Elvis that year, creating a penetrating portrait of a man poised on the brink of superstardom. Extraordinary in its intimacy and scope, Wertheimer''s Elvis project immortalized a young man in the very process of making history.

Elvis and the Birth of Rock and Roll collects Wertheimer’s most remarkable Elvis shots from that magical year, along with a selection of his historic 1958 pictures of the star being shipped off to an army base in Germany. Each chapter is illustrated with a poster by Hatch Show Print, one of the oldest letterpress print shops in America, which created many early Elvis posters in the 1950s.