Alignment Advantage : Transform Your Strategy, Culture and Customers to Succeed

Uncover the ultimate competitive edge by reshaping your strategy, transforming your culture and prioritizing your customers and clients.

<p><b>Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned.</b><br><br>Studies show that organizations which are highly aligned are 72% more profitable than their competition. <b><i>The Alignment Advantage</i></b> shows how you can achieve this through a practical and proven framework which can be adapted to all businesses, whether it's a small start-up, multinational organization or somewhere in between.<br><br>Arguing that Simon Sinek's "start with why" approach is compelling yet flawed and Peter Drucker's claim that "culture eats strategy for breakfast" is a myth, Richard Nugent creates a clear, accessible blueprint for a more successful, collaborative and efficient organization. Illustrated with fascinating case studies from the likes of LEGOLAND, Wagamama and The Empire State Building, <b><i>The Alignment Advantage</i></b> cuts through organizational silos and inter-departmental tensions to provide an aligned and strategic approach that will allow you to build your success, refine your processes and align your efforts to target your customers and clients.</p>