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All-American Ads of the 40s

By: Taschen (Author)

4 in stock

Ksh 5,400.00

Format: Hardback or Cased Book

ISBN-13: 9783836588584

Publisher: Taschen GmbH

Publication Date: Apr 26th, 2023

Weight: 2150 grams

Dimension: 20.80 x 26.90 x 4.20 cms

Category: History of art & design styles: from c 1900 -

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America's war years reflected the immediate shift from consumerism to patriotism as advertising went to war. The postwar period opened the floodgates of buying as advertisers sought to meet the demands of a population recovering from years of rationing. Their new mission was to build a solid consumer base of advertisements filled with promise for a materializing generation of baby boomers.

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