All Eyes East : Lessons from the Front Lines of Marketing to China's Youth
by
M. Bergstrom
Book Details
Format
Hardback or Cased Book
ISBN-10
0230120628
ISBN-13
9780230120624
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 3rd, 2012
Print length
237 Pages
Weight
544 grams
Dimensions
23.60 x 15.70 x 2.30 cms
Product Classification:
Sales & marketing
Ksh 7,200.00
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All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.
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