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Alpha Dogs
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Alpha Dogs : How Political Spin Became a Global Business

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Book Details

Format Paperback / Softback
ISBN-10 1843548682
ISBN-13 9781843548683
Edition Main
Publisher Atlantic Books
Imprint Atlantic Books
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 1st, 2009
Print length 256 Pages
Weight 244 grams
Dimensions 19.70 x 13.10 x 2.00 cms
Product Classification: Political campaigning & advertising
Ksh 1,800.00
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Full of fierce intrigue and disastrous miscalculations, Alpha Dogs introduces the small and extraordinary group of men who invented modern politics and made 'spin' global.

David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics.

In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.


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