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Alphabet : The Becoming of Google

Book Details

Format Paperback / softback
ISBN-10 1032092599
ISBN-13 9781032092591
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 30th, 2021
Print length 124 Pages
Weight 166 grams
Dimensions 13.60 x 21.50 x 3.00 cms
KSh 4,500.00
Currently unavailable 0 in stock

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Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player.

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player.


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