Alternate Reality Games : Promotion and Participatory Culture
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Critical Advertising Studies
ISBN-10
081538680X
ISBN-13
9780815386803
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 13th, 2019
Print length
134 Pages
Weight
300 grams
Dimensions
22.30 x 14.40 x 1.50 cms
Ksh 11,900.00
Werezi Extended Catalogue
0 in stock
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Secure
Quality
Fast
Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).
Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).
Get Alternate Reality Games by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages.
