Alternate Reality Games : Promotion and Participatory Culture
Book Details
Format
Paperback / Softback
Book Series
Routledge Critical Advertising Studies
ISBN-10
1032338121
ISBN-13
9781032338125
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 13th, 2022
Print length
144 Pages
Weight
190 grams
Dimensions
13.60 x 21.50 x 1.20 cms
Product Classification:
Popular cultureMedia studiesPopular cultureMedia studiesAdvertisingMedia, entertainment, information and communication industriesAdvertising industryComputer games / online games: strategy guidesComputer games / online games: strategy guides / companion worksGames development & programmingGames development and programmingHobbies, quizzes & gamesHobbies, quizzes and games
Ksh 4,500.00
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Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).
Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).
Get Alternate Reality Games by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
