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American Advertising in Poland
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American Advertising in Poland : A Study of Cultural Interactions Since 1990

by Jeffrey K. Johnson

Book Details

Format Paperback / Softback
ISBN-10 0786437979
ISBN-13 9780786437979
Publisher McFarland & Co Inc
Imprint McFarland & Co Inc
Country of Manufacture US
Country of Publication GB
Publication Date Dec 29th, 2008
Print length 244 Pages
Weight 296 grams
Dimensions 23.00 x 16.60 x 1.00 cms
Product Classification: Popular culture Globalization Advertising
Ksh 7,200.00 Werezi Extended Catalogue

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Examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. This book contains case studies that reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures.

This volume examines advertising for McDonald''s, Levi''s, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland''s cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.

Get American Advertising in Poland by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by McFarland & Co Inc and it has pages.

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