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American Business Abroad

By: Mira (Florida International University) Wilkins (Author) , Frank Ernest Hill (Author)

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Ksh 7,900.00

Format: Paperback or Softback

ISBN-13: 9781107400238

Publisher: Cambridge University Press

Publication Date: Jun 20th, 2011

Weight: 872 grams

Dimension: 15.10 x 23.10 x 3.80 cms

Category: Industrialisation & industrial history

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This book documents the first sixty years of Ford Motor Company's international expansion. Based on Ford's extraordinary company archives, it traces the company's rise (by the mid 1920s) to a global business that spanned six continents. Ford's history offers useful lessons today for both participants in the global economy and students of international business.

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