American Communication Research : The Remembered History
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Communication Series
ISBN-10
0805817433
ISBN-13
9780805817430
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 1st, 1996
Print length
226 Pages
Weight
544 grams
Product Classification:
Literary essaysMedia studies
Ksh 27,900.00
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Based on a seminar series at the Freedom Forum Media Studies Center at Columbia University, USA, this text examines the origins, meaning and impact of media and communication research in America, with links to European antecedents. The book collects essays, commentaries and reports.
This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at Columbia University''s Freedom Forum Media Studies Center, the book features work by leading scholars, researchers, and media executives. Participants in the series have called the program "heroic and unprecedented." The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarfeld, and Robert K. Merton.
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