An Advertiser's Guide to Better Radio Advertising : Tune In to the Power of the Brand Conversation Medium
Book Details
Format
Hardback or Cased Book
ISBN-10
0470012927
ISBN-13
9780470012925
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 22nd, 2005
Print length
168 Pages
Weight
460 grams
Dimensions
15.80 x 23.40 x 2.20 cms
Product Classification:
Advertising
Ksh 7,400.00
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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium".
Get An Advertiser's Guide to Better Radio Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages.
