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An Analysis of Pankaj Ghemawat's Distance Still Matters

By: Alessandro Giudici (Author) , Marianna Rolbina (Author)

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Ksh 1,400.00

Format: Paperback or Softback

ISBN-13: 9781912453009

Publisher: Macat International Limited

Publication Date: May 15th, 2018

Weight: 122 grams

Dimension: 19.90 x 12.90 x 0.70 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.

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