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An Analysis of Pankaj Ghemawat's Distance Still Matters

By: Alessandro Giudici (Author) , Marianna Rolbina (Author)

Manufacture on Demand

Ksh 4,800.00

Format: Hardback or Cased Book

ISBN-13: 9781912453450

Publisher: Macat International Limited

Publication Date: May 15th, 2018

Dimension: 19.80 x 12.90 x 37.00 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.

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