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An Analysis of Theodore Levitt's Marketing Myopia

By: Monique Diderich (Author)

1 in stock

Ksh 1,400.00

Format: Paperback or Softback

ISBN-13: 9781912127337

Publisher: Macat International Limited

Publication Date: Jul 4th, 2017

Weight: 111 grams

Dimension: 19.80 x 13.20 x 0.60 cms

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Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount. Levitt saw the customer as central to the success of any business, and urged companies in every industry to look at their products from the customers' point of view.

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