An Insider's Guide to Place Branding : Shaping the Identity and Reputation of Cities, Regions and Countries
2021 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Management for Professionals
ISBN-10
3030671437
ISBN-13
9783030671433
Edition
2021 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Mar 30th, 2021
Print length
289 Pages
Weight
596 grams
Dimensions
16.10 x 24.10 x 2.50 cms
Product Classification:
Urban economicsSales & marketingTourism industry
Ksh 12,600.00
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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations.
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
Get An Insider's Guide to Place Branding by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Nature Switzerland AG and it has pages.
