An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
1st ed. 2024
Book Details
Format
Hardback or Cased Book
Book Series
Springer Business Cases
ISBN-10
3031490045
ISBN-13
9783031490040
Edition
1st ed. 2024
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 8th, 2024
Print length
181 Pages
Weight
462 grams
Dimensions
16.00 x 24.20 x 1.80 cms
Product Classification:
Sales & marketing managementSales & marketing
Ksh 9,000.00
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The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
Get An Instructor's Manual to H2H Marketing Case Studies by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
