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An Introduction to Behavior Analysis
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An Introduction to Behavior Analysis

Book Details

Format Hardback or Cased Book
ISBN-10 1119126533
ISBN-13 9781119126539
Publisher John Wiley and Sons Ltd
Imprint Wiley-Blackwell
Country of Manufacture SG
Country of Publication GB
Publication Date May 13th, 2021
Print length 464 Pages
Weight 1,076 grams
Dimensions 24.20 x 19.50 x 3.00 cms
Product Classification: Psychology
Ksh 15,300.00
Werezi Extended Catalogue 0 in stock

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AN INTRODUCTION TO BEHAVIOR ANALYSIS Explore a fascinating introductory treatment of the principles of behavior analysis written by three leading voices in the fieldAn Introduction to Behavior Analysis delivers an engaging and comprehensive introduction to the concepts and applications for graduate students of behavior analysis. Written from the ground up to capture and hold student interest, the book keeps its focus on practical issues. The book offers readers sound analyses of Pavlovian and operant learning, reinforcement and punishment, motivation and stimulus control, language and rule-following, decision-making and clinical behavior analysis. With fully up to date empirical research references and theoretical content, An Introduction to Behavior Analysis thoroughly justifies every principle it describes with empirical support and explicitly points out where more data are required. The text encourages students to analyze their own experiences and some foundational findings in the field in a way that minimizes jargon and maximizes engagement. Readers will also benefit from the inclusion of:A clear articulation and defense of the philosophical assumptions and overarching goals of behavior analysis. A thorough description of objective data collection, experimental methods, and data analysis in the context of psychologyAn exploration of the core principles of behavior analysis, presented at a level comprehensible to an introductory audienceA broad array of principles that cover issues as varied as language, substance-use disorders, and common psychological disordersPerfect for students taking their first course in behavior analysis or behavior modification, An Introduction to Behavior Analysis will also earn a place in the libraries of students pursuing certification through the Behavior Analysis Certification Board or taking courses in the applied psychological sciences.

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