An Introduction to Quantitative Research Methods for Marketing : Tools and Techniques Using SPSS and R
Book Details
Format
Paperback / Softback
ISBN-10
1032525649
ISBN-13
9781032525648
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 3rd, 2025
Print length
454 Pages
Weight
838 grams
Dimensions
17.40 x 24.60 x 2.90 cms
Product Classification:
Research methods / methodologyResearch methods: generalMarket research
Ksh 9,350.00
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This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
Get An Introduction to Quantitative Research Methods for Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
