Book Details
Format
Paperback / Softback
Book Series
Visual Communication
ISBN-10
1433112574
ISBN-13
9781433112577
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 6th, 2011
Print length
273 Pages
Weight
540 grams
Dimensions
25.60 x 23.10 x 1.80 cms
Ksh 5,150.00
Manufactured on Demand
0 in stock
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An Introduction to Visual Communication
Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies. This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book will provide students with a better understanding of the visually oriented world in which they live. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.
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