An Omnichannel Strategic Framework
Book Details
Format
Paperback / Softback
ISBN-10
6203202207
ISBN-13
9786203202205
Publisher
LAP Lambert Academic Publishing
Imprint
LAP Lambert Academic Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 6th, 2021
Print length
184 Pages
Weight
284 grams
Dimensions
15.10 x 22.90 x 1.30 cms
Product Classification:
Production & quality control managementProduction and quality control management
Ksh 7,100.00
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Very few studies have investigated omnichannel strategies with a focus on the Micro Cultural and Creative Industry. Thus, this book hopes to raise awareness of this vital issue. The new omnichannel strategic framework and the concepts advanced in the following chapters are aimed at enhancing current business and commerce practices and explicating new thoughts on how to operate cultural and creative firms with a global outlook. At the time of writing in 2020, the Covid-19 pandemic remains serious and many micro firms or local businesses are struggling because of it. In the last part of this book, some additional management suggestions are proposed for the operators of local firms, with a view to helping them if they should find themselves in encountering difficult circumstances, whether at present or in the future.
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