Analysis of the Philippine Retail Structure : A Survey for GfK Asia Pte., Ltd (Philippines)
Book Details
Format
Paperback / Softback
Book Series
Schriftenreihe des ESB Research Institute
ISBN-10
3898216934
ISBN-13
9783898216937
Publisher
ibidem-Verlag, Jessica Haunschild u Christian Schon
Imprint
ibidem-Verlag, Jessica Haunschild u Christian Scho
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 17th, 2006
Print length
118 Pages
Weight
187 grams
Product Classification:
Economics, finance, business & managementEconomics, Finance, Business and Management
Ksh 3,400.00
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With over 7,000 islands, the Philippines is the world’s largest group of islands. For hundreds of years, the beautiful Southeast Asian archipelago was fairly isolated from its neighbouring as well as western countries. Only since 2000, the Philippines began to open its business markets to foreign investors. In his book, Timo Priester scrutinizes the Philippine retail structure. He offers interesting insights about the organization of Manila’s (the country’s dominant capital) retail trade. The principal focus is on three different business markets: The Mobile, the Home Appliances and the Audio Visual Market.
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