Anthropomorphism and Animism in Advertising : Persuasive Tactics and the Influence on Consumer Behavior
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in Marketing
ISBN-10
1041108842
ISBN-13
9781041108849
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 16th, 2025
Print length
158 Pages
Weight
386 grams
Dimensions
16.20 x 24.10 x 1.50 cms
Ksh 30,950.00
Publisher Out of Stock
0 in stock
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Quality
Fast
This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.
This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.
Get Anthropomorphism and Animism in Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
