APA Handbook of Consumer Psychology
Book Details
Format
Hardback or Cased Book
Book Series
APA Handbooks in Psychology® Series
ISBN-10
1433836424
ISBN-13
9781433836428
Publisher
American Psychological Association
Imprint
American Psychological Association
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 15th, 2022
Print length
778 Pages
Weight
2,032 grams
Dimensions
22.70 x 28.60 x 4.90 cms
Ksh 37,250.00
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Delving into the evolution of consumer psychology, this work surveys historical roots and key concepts, offering insights into consumer behavior, communication tactics, and business strategies. Engaging chapters tackle debated issues and explore future trends in understanding human behavior.
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including its historical background and critical sources of information in both core and emerging literature.
This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions.
Chapters pinpoint practical issues probe unresolved and controversial topics in a balanced manner and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.
This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions.
Chapters pinpoint practical issues probe unresolved and controversial topics in a balanced manner and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.
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